Be part of the ITS World Congress 2021

Help shape the Congress and show where you think the future of the ITS Sector is heading.

Take this opportunity to present your product or project to the international community in the unique surroundings of the ITS World Congress, and allow partners from across the sector to test its applicability. The Congress gives you access to all of the sector’s key target groups, making it the ideal platform for establishing a productive dialogue.

Want to attract even more attention to your project?

We offer you numerous options, ranging from sponsorship and exhibition. Get the most out of the ITS World Congress 2021 with our cooperation and sponsorship opportunities.

Companies and organisations can also demonstrate their cutting-edge products and solutions at the Congress. Demonstrations have been a key highlight at every ITS World Congress. Take advantage of this unique opportunity to display the Future of Mobility.

What to expect

Experience the future of smart mobility in motion for 5 days in October 2021

What will I learn about? A great opportunity to:

  • Discover the latest smart mobility solutions
  • Hear from top mobility experts, CEOs, CTOs and key decision makers that shape the future of ITS today
  • Enter business and partnership opportunities
  • Experience the latest technology first hand through demonstrations
  • Exchange information with 15,000 industry stakeholders and influencers
  • Share experiences and lessons learned
  • Monitor progress and measure results of implementation and deployment
  • See the latest mobility trends and solutions with more than 400 companies and organisations exhibiting at the Congress

Convince your boss!

Tips to make it happen:

  • Determine the value – Show specifics on how your attendance will impact current projects, inspire knowledge, and eliminate obstacles.
  • Be solutions-driven – What issues pop up again and again? List exhibitors who could provide the solutions your team needs.
  • Provide a post-show rundown – Offer to deliver a short presentation or write-up on your key takeaways.
  • Plan for your absence – Whether it’s working ahead or tapping a colleague to help out, explain how your missed time is covered.

    Sample Letter

    To use as a starting point while conveying the importance of the ITS European Congress to your boss.
    Simply tweak the message to sound like you and add a greeting and signature.


    The Congress gives you exceptional access to the entire ITS community. Attracting everyone from the most established and recognisable companies to new players and industry influencers. Partnering with the Congress will enable your organisation to not only share thought-leadership with current and prospective customers, but also position your brand amongst the world’s leading mobility innovators. By exhibiting, you position yourself among the latest ITS solutions and most advanced technologies that delegates look for, putting you in the marketplace for the future of mobility. Most of the commercial partnership options are in a classic package. However, we provide flexibility to best fit your strategic needs and marketing budget.


    The purpose of the ITS Congress is to push the boundaries of modern mobility.
    Demonstrations offer delegates and visitors an exciting experience and the opportunity to learn about ground-breaking ventures and current and future mobility possibilities.
    At ITS Hamburg 2021, demonstrations will take place in front of the exhibition hall inside and outside Hamburg Messe, and additionally on the public road at our test track. Demonstrations will offer a unique opportunity to bring government, public and media attention to their brands and products.


    The Congress Programme offers delegates an unparalleled opportunity to learn about the latest ITS technologies and new mobility concepts. Experts from the mobility sectors (and beyond!) are invited to submit contributions for various types of sessions to share innovative ideas and lessons learned, discuss mobility challenges that cities are facing today and how they can be addressed through ITS solutions. Join the discussion on policy issues, research findings and the industry’s best practice around the Congress main theme and related topics.